And the answer probably isn"t almost all that surprising.
"As we"re searching forward, for us it"s truly about making sure we possess a fantastic experience. on November six once the new wristband visits market, it will hit your US, Canada, as well as the UK as before, and usually will even be produced obtainable for the initial livecamfun in time France, Germany along with Japan. We want to create positive that"s truly most operating prior to we expand out straight into various other countries."
There can always be a danger, regarding course, that the person will purchase the brand new Nike+ FuelBand SE completely oblivious to the tool and OS requirements for it to perform with the wristband, as well as that will could certainly cause problems when a person will be paying $149 on it. You may find quite a few Android devices which are a lot a lot more than capable of coping with something FuelBand throws in it, as well as with Android 4.3 continuing to end up being able to roll out (albeit very slowly), this is simply likely to increase.
"To deliver the actual very best encounter regarding almost all Nike+ FuelBand users, we possess been concentrating on the FuelBand expertise across iOS along with nikeplus.com, in that you may sync your activity, set new goals, and connect with friends. "You can"t use Bluetooth LE throughout the entire stack."
"For us, it"s high quality first, scale second"
During the chat together with Stefan Olander, VP associated with Digital Sport with Nike, earlier today, i was keen for your business to always be able to elaborate upon its previous statements about being dedicated for you to iOS and additionally the Web. "When it is practical regarding consumers, therefore they will get oneself a quality experience, we"ll do this [launch in Android]. It"s why many apps property about iOS just before Android, yet often that just relates to smaller companies without having the particular sources for you to dedicate towards the problem. In case it doesn"t feel it can put some thing to advertise and gives the actual best experience, then it won"t.
Why Zero Nike+ FuelBand App for Android? Here's Why.
Such statements type of sidestep the actual certain issue together with Android, and then we sought a few clarification about why it could decide to ignore Android pertaining to thus long. That"s even now merely six markets though.
It"s the particular age-old problem with regard to Android " fragmentation. "Then there"s customer service, individuals have questions you know, "how do I set this up"?, as well as getting the infrastructure to become capable of services that's a new rather huge deal. Nevertheless for almost all regarding us it"s top quality first, scale second. It is actually not a secure technology," says Olander. "No no, there"s none of that," he says. but it nevertheless doesn"t actually explain why it hasn"t appeared for the previous variation in the FuelBand, when a range involving other comparable companies concentrating on the same devices " Withings, Jawbone and also Fitbit " have got managed to cater with regard to Android.
So"why simply no Android?
Oh, and what regarding very much rumored "special agreement" along with Apple to maintain it iOS-only? Well, Olander poured cold h2o about that too.
"If we can"t guarantee quality, we"ll delay until the platform is actually ready"
According to Nike, quality is everything. Our operating app [Nike+ Running] is actually upon both iOS and Android, along with we now have discovered a fantastic deal from which " after the actual day, an individual really do obtain reach. With Regard To example, it's got stated before:
It"s been twenty weeks livecamfun.com since we went hands-on with Nike"s 1st FuelBand, along with despite assumptions with the time that the accompanying FuelBand app would territory about Android within the not-too-distant future, the activity-tracking wristband remains compatible using iOS regarding now, even as we approach the actual completely new FuelBand launch subsequent week.. From this time, we're not necessarily operating on an Android edition of the mobile app."
"Bluetooth LE (low energy) is actually relatively new, and also about the Android os there are consequently many devices running different versions in the OS. If we can"t guarantee high quality to some variety of our users, we"ll delay until the operating platform is ready. We do not have got anything against Android. And Also we want to do it really, truly well with regard to iOS."
For many, this glaring omission within Nike"s technological armory will be astounding given that, well, Android represents somewhere inside the region of 80% of the smartphone market. We do not necessarily possess anything against Android, we"re not really prohibited through performing it, we just want to create certain that whenever we do it, it truly works well."
And what about Windows Phone? "Maybe, one day"when they have scaled things up the bit," adds Olander.
So, the FuelBand will terrain throughout a lot more markets in some point, and Android likely can happen eventually too, but there"s zero immediate launch plans.
"For us, it"s truly concerning supporting the merchandise in the event it launches, thus we need excellent presentation from retail, so we must adapt it into the neighborhood language," explains Olander. However, surely which doesn"t explain why it hasn"t been included thus far, long prior to the FuelBand went just about all Bluetooth LE crazy?
"With the original FuelBand, you will still had the particular challenge of catering with regard to 200 distinct handsets and however-many versions of the operating system," carries on Olander.
On the similar note, I in addition requested Olander concerning its international endeavors, right after all, your Nike FuelBand is rather restricted inside its availability. Along With correct now, we don"t think the effort may become worth the return, regarding Bluetooth LE. Perhaps though? we do acknowledge that a substantial chunk with the Android marketplace constitutes lower-end devices, it"s surely commercial suicide for you to ignore this kind of dominant platform regarding therefore long?
The very last thing Nike wants is perfect for anyone to buy the brand name new FuelBand only to discover they've a vintage HTC Wildfire using Android 2.3 installed, something that clearly won"t cater for the automatic syncing enabled by the new Bluetooth